Real estate agents are famous for high visual and high velocity marketing, but sometimes fall victim to over-investing time and money. In today’s world, there are simple to use and free technologies that can help your marketing that you put all that time and effort into be more effective. But technology can be scary to... [More]

We Guarantee It. Because We Did It. A few months ago we had the good fortune of co-hosting a webinar, Accountable Internet Lead Generation, with Ben Kinney of Home4Investment Real Estate Team, a Keller Williams brokerage. Ben is a top producing agent, author, Internet lead generation guru and is in great demand on the coaching/speaking... [More]

What is the difference between winning a highly desirable listing and taking one because you believe, “what do I have to lose?” The answer is “everything”. Buyers shop for properties and desirable listings attract high quality buyers. Winning those listings legitimizes your brand and if you price it right, it will drive momentum to your... [More]

Sometimes we believe we lose business due to opportunity cost. We console ourselves with the euphemism, “You can’t win them all, or we will get them next time.” That is true, you will not win them all because that’s simply not possible. However, you can increase your conversion more simply by offering prospective home buyers... [More]